It’s a leap year which means that 2016 will have 366 days instead of 365. Today it’s become another event in the calendar for companies to campaign around. I’ve picked my two favourite leap year campaigns of 2016…
According to Chevrolet, the 29th of February 2016 is for #DayItForward. Promoting the idea that people across the globe have the opportunity to share “a day of unexpected goodness”.
The motors company has teamed up with celebrities such as Kevin Spacey, Lucy Hale and Eva Longoria who have each shared videos of them spreading kindness in the extra 24 hours that a leap year provides us with. The aim is that people will be inspired to use this hashtag to share their own random acts of kindness with strangers or loved ones.
Chevrolet have attempted to connect with consumers via human emotion and kindness, and it works. People across the globe taking part in the campaign have uploaded their pictures and videos on social media and the acts of kindness range from buying a stranger coffee to volunteering with wildlife charities.
Tresemme have launched the #ReverseTheRoutine campaign this leap year revolving around the premise that women shouldn’t have to wait 4 years in order for it to be socially acceptable to propose to their partner.
They will be choosing 5 women to help propose to their partners (including providing them with a personalised white gold engagement ring). This campaign goes hand-in-hand with the launch of their new range of products ‘Reverse the Routine’ and if you’ve seen their ads you’ll know that the products are intended to be used ‘backwards’ with conditioner being used first to soften hair, and shampooed second to provide volume.
To enter their campaign and be in with a chance of winning, all you have to do is email the reason you want to propose to your other half this year (in 300 words or less) to firstname.lastname@example.org.