Although in Victorian times it was deemed unlucky to receive a Valentine’s card, in the 21st century it’s become the second most celebrated date in the year. According to the Greeting Card Association (GCA) “The total value of single cards sold in the UK in 2014 stood at £1.39 billion with 878.8 million single cards being sold in this period. When compared with 2013, value is up 7.77%.”
It’s also a hugely significant event in the calendar for brands, but how do they campaign for it? Here are my three favourite Valentine’s campaigns for 2016…
Although I do love it, PR shan’t be my valentine this year (maybe next year).
All jokes aside, Marmite have released a limited edition range of personalised jars just in time for Valentine’s Day whereby people can attach loving messages to give to their valentine. However, it’s not all love and smiles at Marmite as they’ve banned words like “bae” and “baby cakes” from being printed on the product.
The jars are selling for RRP £4.99 and you can buy one here.
House of Fraser
House of Fraser customers have been offered a 10% discount when they shop online this Valentine’s Day. The social media campaign ‘#emojinal’ encourages customers to create a rom-com story just by using emojis. I’m giving them brownie points for creativity, but overall it’s not looking good for HoF as backlash was received after a series of strange over emojinal tweets were released from their Twitter account.
Okay, I love this one. Tesco have released a two minute ad in which psychotherapist Rachel Morris takes on the role of cupid, matchmaking couples by analysing the contents of their shopping baskets! The video exceeded 10 million views on Facebook in the first week with over 35,000 likes and 8,000 shares. Watch the video to see if you love it as much as I do!
I hope you all have a lovely Valentine’s Day – for those of you who are Valentineless, fear not… You can celebrate Single’s Awareness Day (SAD) instead!