Tag Archives: Public health campaign

Yarn bombing in Portishead

I witnessed Yarn bombing first hand on this morning’s trip to the post office with a coffee in one hand and my grandmother’s Shih Tzu in the other. As I was leaving the post office, I could see three elderly ladies congregated around a lamppost gazing at it in awe…

What is Yarn bombing? Yarn bombing or ‘yarnstorming’ originated in the U.S. around 7 years ago and has since crept its way to the UK. Yarn bombing is the act of brightening up local communities via knitting. Guerilla knitters all over the world have taken their knitting and crochets to the streets in order to give their neighbourhoods a sense of quirky individuality.  

This innovative creation got me thinking… Why not take advantage of this graffiti knitting epidemic and use this as a direct form of advertising to send positive messages to IMG_2751people? For one of my university modules my assignment is to create a public health campaign targeted at over 50’s to raise awareness of the risks of alcohol consumption… If we can utilise this urban art and incorporate significant messages within it to persuade middle aged/elderly people to pick up their knitting needles and put down their brandy bottles and create a sense of unity within the community then I think we have found the basis for our public health campaign.

The end result of this campaign will (hopefully) change behavior, so let’s take it a step further than coated lampposts and pleasing material aesthetics on inanimate objects and complement it with optimistic messages to grasp the attention of the public!

To find out more about yarn bombing or to get involved, visit: http://knitthecity.com/what/